UK Bloggers Survey 2016
Blogging is a well-established form of communication in 2016. For consumers, blogs have become a go-to form of media so Vuelio launched a survey following the successful launch of the Vuelio blogger awards in November 2015. Vuelio approached us to visualise the data collected within the survey into a more distilled piece of sharable content. The aim was to create further awareness of Vuelio amongst PR agencies, digital marketers and of course, bloggers, in addition to generating media coverage of the report.
With a wealth of data available, Infogr8 suggested splitting the content into two editorial infographics, rather than just one. This avoided an overload of information. Each infographic was created in consultation with Vuelio’s brand guidelines and branding team resulting in two assets that were visually engaging, easy to follow and rich with relevant information.
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